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What is the future of music and music-related technology? In this lecture, I argue that cultural and technological changes are ultimately shaped by human emotions. These emotions, in turn, reflect underlying values that arose from evolutionary-adaptive goals. Values such as friendship, social status, cultural identity, security, health, humor, novelty, engagement, etc. are concretely manifested in technological devices and services. Each successive technological generation more closely echoes the emotional organization of human brains. Using this insight, I offer a new theory of design. I argue against the traditional concept of efficiency as defined by Carnot (1824), and propose that the efficiency of any design is best measured by the degree to which contradictory human values are reconciled. I suggest that “applied science” is not a good characterization of engineering, and instead suggest that engineers are better regarded as “applied moral philosophers” who transform reality in order to minimize ethical (or value) dilemmas. Biography David Huron is Arts and Humanities Distinguished Professor at the Ohio State University. At different times in his career Dr. Huron has been a Professor of Music, an Associate Professor of Psychology, and an Adjunct Professor of Engineering. Originally from Canada, Huron received a Ph.D. in musicology in 1989 from the University of Nottingham (England). In addition to laboratory-based research, Huron's activities also involve field studies among various cultures in Micronesia. His book “Sweet Anticipation: Music and the Psychology of Expectation” (MIT Press) received the 2007 Wallace Berry Award from the Society for Music Theory. David is also the creator of the Humdrum Toolkit – Unix-based software tools for music research.